Jamal Edwards, SB.TV founder, and Loose Women’s Brenda Edwards’ son dies aged 31.


Jamal Edwards founded the online urban music platform SB.TV. The music pioneer Jamal Edwards was credited with launching the careers of a number of music artists and inspiring a generation.

Jamal is also the founder of Loose Women star Brenda Edwards. His pioneering work in the music industry led him to become friends with several celebrities including Ed Sheeran, William, Professor Green and Rio Ferdinand.

A lot of tributes have been pouring in on social media for the author who was awarded an MBE in the “New Years Honours list” in 2014 for his work in music and his business. This does not exclude his mum’s TV co-star Denise Welch.

A television star typed: “My heart aches for my friend Brenda. I can’t bear it. Jamal Edwards was a wonderful son and brother.”

Another fan wrote: “A pioneer in taking Black British music and culture digital via SBTV. Thank you for being the helm of visual content and a home for artists that didn’t feel seen in the mainstream. The impact is felt and will be for generations to come. An eternal talent. RIP Jamal Edwards.”

Another penned: “A true pioneer. Such sad news. Rest in peace, Jamal Edwards.”

And another fan wrote “This is devastating news. RIP to the cultural behemoth that was Jamal Edwards. I seriously cannot believe we’ve lost such an important and universally loved figure in Black British culture.”

More fans have joined in to pay in their condolences.

Although his cause of death has not be revealed. Just three days ago, Jamal Edwards made a post on his Instagram to upload a throwback snap of himself and hitmaker Ed Sheeran. He also penned in a birthday tribute.

“Happy Birthday to the OG, Ed. Blessed to have you in my life brother. You know you’ve been mates a long time when you lose count on the years! Keep smashing it & inspiring us all G!”

Earlier February, 2022, he attended the BRIT awards and posed on the red carpet dressed in an eye-catching mustard yellow coloured suit.

Jamal’s story is one that can never be ignored. He grew up on an estate in Acton, West London. His mum gave him a £200 video camera for Christmas when he was 15. At the time, YouTube had just been launched and Jamal decided to upload some footage of foxes in his back garden and soon was astounded to see the clip got 1,000 views.

Understanding that the platform could be his way to success he went to film his friend on the estate he lived on performing grime music.

One time in 2013, he told MailOnline “Back then, there was no place to showcase our sort of spitting and rapping, so I thought, OK, I want to create that platform.”

It took a while for Jamal’s idea to take off and in the meantime his mum made him get a job at Topman.

Three years later when Jamal secured his first non-grime interview with Kelly Rowland, it kind of kickstarted his career as he went on to interview big names including Bruno Mars, Nicki Minaj, Trey Songz.

Jamal Edwards has accomplished a lot in his life including being featured in the ES Power 1000, London’s most influential people 2013 as well as being chosen to be the ambassador for the youth charity, The Prince’s Trust in 2013.

In 2014, was listed as number 2 in The Guardian’s The top 30 young people in digital media and TIME Magazine named Edwards as one of their ‘Next Generation Leaders.

In 2015 he was awarded the Best New StartUp from Virgin Media and Virgin StartUp as well as being named in Debrett’s list of the 500 most influential people in Britain in the New Media section.

In 2016, the British Interactive Media Association (BIMA) inducted Edwards into its Hall of Fame and GQ Magazine’s 100 Most Connected Men of All Time.

In September 2021 Jamal was appointed Entrepreneur in Residence at the University of Sussex, and the same year the University of West London gave him an honorary degree.

We can go on and on about Jamal, we will not forget when he fronted a documentary about mental health in the music industry.

May his soul rest in peace. We will bring you more updates about the cause of his death.

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